Are you playing to win or playing to play?
The word ‘strategy’ conjures up in the mind of many business leaders and owner’s visions of horror and /or dread. Taking time to try and tie down what you do, why you do it, etc, etc which can be challenging. However, every serious business should have a documented, easy to understand strategy that is communicated to the whole business, effectively. Otherwise, you’re potentially moving from one day to the next and hoping. Let me ask, do you feel like all of your employees are pulling in the same direction?, Do they understand what the business values are and understand where they fit into the overall picture? Maybe you should ask them. If there’s no clear strategy or even no strategy at all, how would they know. They are most likely coming to work . . .
Different to a business plan, strategy will give you direction and something for the whole business to buy in to! It’s a summary of how the company will achieve its goals, meet the expectations of its customers and sustain a competitive advantage in the marketplace.
I can help you build a strategy that is inclusive, easy to understand and more importantly easy to communicate to your team(s). Give them a purpose to aim for, enable a sense of achievement and watch them grow as a team!
Again, if you don’t have a Sales Playbook, how do your sales people know that they are doing things correctly in accordance with the standards you have set out and aligned to your values as a business? – you don’t. If the sales ‘standards’ for your organisation are acquired through ‘cloning’ i.e. shadowing other team members or ad-hoc guidance driven by a blind desire to hit revenue, then how do you know they are doing things right? – again, you won’t.
Successful businesses are built on clearly laid out processes. A playbook will give clarity to the way the business leaders want to do business with customers and ensures internally and externally that standards are maintained. It also increases efficiency during the end-to-end process of on-boarding and retaining customers – one word – standards!
Don’t play to play – Play to WIN!Get in Touch
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